Location: Lekki, Lagos
Employment Type: Full-time

The Yacht Hotel is a luxury boutique hotel located in Nigeria’s largest city, Lagos

Responsibilities

• Plan, manage, and execute all social media activities in line with business goals while exploring emerging platforms and opportunities.
• Set and monitor key Performance Indicators (KPIs) such as follower growth, engagement rates, website traffic, and conversions.
• Oversee all aspects of the Digital Marketing Department and collaborate with other business units for unified campaigns.
• Create and execute innovative growth strategies in partnership with the operations team.
• Develop a monthly content calendar with a balanced content mix—promotional, educational, entertainment, testimonials, and user-generated content—organized by theme.
• Identify target audiences by demographics, interests, and behaviors; select the most effective platforms and refine strategies through competitor research.
• Produce and publish high-quality, engaging content—videos, images, graphics, reels, stories, and carousels—ensuring consistent visuals, tone, and messaging.
• Schedule posts for optimal engagement using analytics data.
• Manage community engagement and respond to interactions within a 24-hour turnaround time.
• Identify, collaborate with, and maintain relationships with influencers, brand ambassadors, and loyal customers.
• Oversee timely promotion of events and campaigns.
• Define ad budgets, target audiences, and campaign objectives (reach, engagement, conversions).
• Monitor ad performance, adjust targeting and budgets as needed, and apply retargeting strategies for website visitors and engaged audiences.
• Track engagement metrics, measure website traffic from social media, and prepare detailed performance reports with trends, insights, and recommendations.
• Handle crisis managementand monitor brand reputation by addressing negative feedback professionally using approved communication plans.
• Stay informed about the latest social media trends, platform updates, and algorithm changes.
• Test new content formats such as AI-generated content, AR filters, and innovative platform features.
• Participate in relevant workshops and training to enhance skills.

Requirements

• Candidates should possess a Bachelor's Degree with 2 - 3 years of experience.

HOW TO APPLY 

Interested and qualified candidates should send their CV and portfolio to: jobs@theyachtluxury.com using "Social Media Marketer" as the subject of the mail